Creating a flagship store in Milan that reflects the brand's luxury and innovation, surpassing the limitations of traditional flat glass in achieving fluid, dynamic designs.
The Solution: Integrating curved glass allowed for the creation of sweeping, organic forms, enhancing both aesthetic appeal and functional performance.
Benefits of Curved Glass:
1. Aesthetic Appeal: Smooth, flowing lines create a modern, elegant look.
2. Maximized Natural Light: Curved glass diffuses light effectively, brightening interiors.
3. Enhanced Space Perception: Creates a sense of openness and spaciousness.
4. Durability and Safety: Strong, impact-resistant, and secure, maintaining a pristine appearance.
Curved Glass Performance: Offers superior thermal insulation, acoustic properties, and durability, ensuring a comfortable and luxurious shopping environment.
Credits:
- Architectural Design: Renzo Piano Building Workshop
- Glass Manufacturing: Guardian Glass Europe
- Construction and Installation: Salini Impregilo
- Interior Design: Patricia Urquiola Studio
The collaborative effort resulted in a stunning store that showcases Milan Fashion House's commitment to elegance and innovation.